Challenges We Solve
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Lack of Brand Identity and Undefined Target Consumer.
Escape the Sea of Forgettable Brands. Let us craft a powerful and cohesive brand identity, connecting you with your target customers for lasting impact. Define and resonate with your core audience, boosting brand loyalty and ROI.
02
Silo Marketing Initiatives and Lack of Strategy & Organic Growth.
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Whether it's a bandwidth issue or your marketing lead is overwhelmed, we collaborate with your team to craft a comprehensive marketing strategy and execution plan. Ensure proper funneling of each initiative, maintain consistent messaging across channels, and boost organic search ranking with keyword and SEO optimized content
Challenges with Retailer Acquisition & B2B Relationship Management and Support.
Whether facing personnel shortages or strategic uncertainties, we empower emerging and established brands to stand out from the competition. We ignite your brand's uniqueness and strategically pair you with retailers that complement your identity. Ensure retail readiness, navigate pitch and on-boarding processes, and elevate your B2B sales and marketing strategy for increased sell-through rates and robust retailer partnerships
And So Much More.....
About Eminence
With a 23-year journey in the dynamic consumer-packaged goods beauty sector, encompassing B2B and DTC, I stand as the leader of a strategic growth consulting agency devoted to propelling brands towards unparalleled success.
Success, for each brand, takes a bespoke journey guided by my expertise. At Eminence,
I thrive on tailoring strategies that breathe life into unique visions. With a comprehensive industry background in branded marketing, brand strategy, compliance, retailer acquisition, and manufacturing, I offer a 360° tapestry of know-how.
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Having collaborated with 65+ illustrious brands, including industry giants like The Honest Company and Estee Lauder, as well as trailblazers like Nuria and Tarte, I've personally helmed two VP positions within the natural clean competitive space. After these roles, I've spent over 16 years in beauty and nutritional manufacturing in all sectors, bringing brands to life and to success. This rich experience equips me to mastermind growth for Indie, Prestige, and Masstige brands. Moreover, I champion sought-after clean and sustainable eco-friendly initiatives that resonate with today's conscientious consumers.
As an active member of premier beauty industry associations, I derive inspiration, motivation, and crucial insights that keep me aligned with the industry's rapid evolution. Notably, I continue to be quoted in well-respected beauty publications, solidifying my expertise and insights in the industry. My team, a dynamic and synergistic force, fosters the organic expansion of Eminence. As a results-driven leader and unconventional thinker, I orchestrate strategic revelations that pave the way for our clients to conquer new horizons.
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Eminence Brand Development doesn't just offer guidance; I provide a panoramic 30,000 ft view that unveils uncharted possibilities. My passion, integrity, and expertise converge to not only meet but exceed client expectations consistently. Over the last year, I've launched the Southeast/SoFlo Beauty Professional Group, where like-minded individuals meet up and expand our network, fostering collaboration and growth within the beauty industry industry.
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At Eminence, I've utilized our expertise to craft an avenue for brands to discover and unleash their competitive edge, ensuring triumph in an ever-evolving yet extraordinary industry.
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Warm Regards,
Alyse Zunino Creative Director, Eminence Brand Development
Let's Connect
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